Collectour Campaign
The Problem
Currently, EPL is only perceived a space for which families and children can borrow books. Adult participants only make 7.5% of in-person programming attendees and EPL’s non-traditional programming are under utilized.
The Solution
Collectour manifests as a physical booklet for users to collect stamps once they’ve completed certain activities. By promoting this collectible it may encourage users to share their experiences on social media, thereby raising awareness for the library and introducing intriguing social and gamifying elements. Additionally, by shifting away from a tech-based solution, we may promote a less digital and more in-person aspects of the EPL’s services.